ENTREPRENEURIAL PRICING‏

#Product classification
Non durable goods
Durable goods
Service
 
#Produk levels
Core ( tujuan awal )
 tangible ( barang yang bisa dipegang )
Augmented ( service )
Comunicated ( brand,image )
 
#Product innovativeness
Product newness to the firm (produk baru)
Market newness to the firm ( target baru )
Product superiority to the customer
Adoption difficulty to the customer
 
#Product differentiation
+performance.                  +ease of use
+consistency.                  +technological design
+reliability.                  +degree of customization
+durability.                   +form
+compatibility.                +style

+packaging
 
ENTREPRENEURIAL PRICING
+price is value (nilai)
+price is variable
+price is variety
+price is visible
+price is virtual